No More Greenwashing
- A Workbook

Developed by Source Conscience, a sustainability education provider, and Brand Conscience, a team of sustainability practitioners and impact analysts. Sponsored by DiversityX.

The workbook includes an explanation of greenwashing, greenhushing and greenstalling, Overview of the UK Green Claims checklist and EU Green Claims Directive (2024). Instructions for understanding your product, what information is required and how to secure the evidence. How to talk transparently about Carbon emissions and ultimately, how to write honest, accurate green claims to promote and celebrate your sustainable achievements.